Junior Mints Usability


Before I begin griping, let me first just say that I love Junior Mints. They're my first choice at the movie theater, and I never, ever get on a plane without a box in my carry-on.

My peeve lies not with these minty morsels, but rather the package they come in and, specifically, how easy it is to open the "wrong" end (you know, the end that can't be resealed once it's been opened). If you only knew how many times I've reached into my bag to find a swirl of fractured chocolate and peppermint goo, remnants of my little friends who escaped from an errantly opened "wrong" end. Have you ever tried to remove Junior Mints smooshed into the buttons of a borrowed mini-cassette recorder? It's not pretty.


"But Jen," you might say, "the right and wrong ends are labeled clearly right there on the box!" Sure they are. First, I interpret that as an admission of guilt on the part of the designers. And, a whole lotta good those printed instructions do me in a dark movie theater. Even in broad daylight, I'm likely only to glance at the box and go for the end with the label beginning with the word "OPEN."

My question is this: why is there a "wrong" end?

What is the difference between the two ends of a Junior Mints box? Printed instructions aside, the only structural difference is that one end has a slot for the little tab to fit into.

Hmm... now what if you put a slot just like that one on the other end as well... BINGO! problem solved! Slicing into the existing package design wouldn't even require any additional packaging material.

Or how 'bout this solution: just remove the tab from the flap on the "wrong" end so that when I'm in a dark movie theater, my thumbs can discern the difference between the recloseable (tabbed) and non-recloseable (straight) ends. As a bonus, this solution would require slightly less cardboard per package. Those 1/8" savings could really add up over millions of boxes, right?

So, Cambridge Brands and Tootsie Roll, Inc.... you have no excuses. Please get this sorted out quickly. (And for my troubles, you can send my lifetime supply to my residence in Providence, RI.)w